Never before in the history of business and marketing has customer service been at front and center as it is today. So much so that it is being transformed and reborn infront of our eyes as arguable one of the most mission critical components that can make or break a business. –  Joseph Jaffe in Customer Service Manifesto

In today’s business world, selling the appropriate products is not enough to stay in business. Customer Service is the key advantage to any business owner, whether you are as big as Microsoft or as quaint as us, College Pro Painters. Satisfying your customers and keeping them coming back to your business is the best small business advice. To do this, you must write your own Customer Service Manifesto and stick to it.

There are a few key things you should say when you write your manifesto.

1. Make sure to mention that you will always (Do your best) to give the customer what you have promised them. This is important so the customer doesn’t feel ripped off.

2. Mention that you are always willing to listen to your customers concerns. Even customers that just call to complain need to be listened to, this will make them feel empowered.

3. Mention how your business is different and provides more value than your competitors. Make sure your customers know that you are above and beyond them.

4. Mention how you will announce changes to policies or services, if you do so. Tell customers that you will tell them prior to the changes; this will allow them time to accept them.

5. Think about how to make your customer’s day better, and try to achieve this. Don’t just try to get them off their phone and solve their problem in the minimalist way. Make them feel special and glad to be with your company. Clue: Always smile when talking on the phone.  Customers can ‘hear’ it.

6. Tell your customers how quickly you can resolve their problem and how you plan to compensate them if it takes too long. Your customers want to know that their problem can be resolved and in a timely manner. If you can’t achieve this, then they want to know what is going to happen for them.

7. Make sure your customers know that you aren’t going to spam their email, phone lines, or mailbox. Don’t send out material on every little thing that the company does. Your customers only need to know what is going to affect them. If you send too much information, then customers are likely to ignore it.

These are just some of the things that you should write about. The best thing to do is make sure you take the needs of the customer into consideration. Put yourself in their shoes and ask yourself “what would I want to know?”

Do you have any good examples of great customer service? Think of the Zappos model.  Who else is doing such a great job?

Incoming search terms:

• customer service manifesto
• how to develop a manifesto
• service manifesto
• zappos manifesto
• zappos customer service manifesto
• IT customer service call center five things can you do to make them feel empowered
• how to develop a customer
• Joseph jaffe The Customer Service Manifesto
• know thy customer#sclient=psy
• list five things that you would consider above and beyond for contact center customer service